Essential Selling Skills

Changing the Sales Conversation

Facilitated by Arcanum Asia Pte Ltd

No schedules on the calendar

Who is it for

Learning level

Learner profile


To engage clients, salespeople have to demonstrate that they know the clients world, and that they are prepared with insights and ideas, to add to what clients already know. Essential Selling Skills covers all these necessary skills.


Buying and purchasing has become a core competency for clients. They evaluate their options against check-lists, and align solutions with their business priorities, and are focused firmly on business outcomes. Clients are interested in reducing risk. They turn to peers and social networks to self-educate, before turning to salespeople.

A core and fun component of Essential Selling Skills are three ‘Role Plays’. 1) Making an Appointment, 2) Asking the Correct Questions, and 3) Closing & Handling Objections. For each role play, a delegate will play the role of either a salesperson, customer or observer. The course is divided into the following topics and modules:



Learning stakeholder


Topics and agenda

  • 1. Changing the Sales Conversation

    Virtual Learning | 30 Minutes

    To understand how the sales process has changed, and what delegates need to do to implement the change.

  • 2. The Need for Change

    Digital learning | 30 Minutes

  • 3. The Tools You Will Use

    Digital learning | 30 Minutes

  • 4. Linking the Tools to Real Life

    Digital learning | 30 Minutes

  • 5. The Role of a Salesperson

    Digital learning |

  • 6. Efficiency & Effectiveness

    Digital learning |

  • 7. Structured Sales Process

    Digital learning |

  • 8. Prospecting

    Digital learning | 30 Minutes

  • 9. Planning

    Digital learning | 30 Minutes

  • 10. Approach

    Digital learning | 30 Minutes

  • 11. Opening

    Digital learning | 30 Minutes

  • 12. Explore Customer Needs & FOCUS

    Digital learning |

  • 13. Summarising & Convincing

    Digital learning |

  • 14. Features, Advantages & Benefits

    Digital learning |

  • 15. Persistence & Closing

    Digital learning |

  • 16. Objections & Objection Handling

    Digital learning |


Prashant Jain
CEO, Entrepreneur, Chief Architect Learning Circles

PJ is the Chief Architect of Learning Circles and creator of a Digital Facilitation Technology Platform for Content Originators. He is an American with a global background as an entrepreneur in technology and education management.

In 2002, he founded and for fourteen years successfully managed an in-residence corporate university for Japanese employees of Hitachi Corp, Toshiba, Fujitsu, Yokogawa, Panasonic and 30 global Japanese corporations. The Singapore-based company achieved $8.9M revenue at its peak and had 1,000 Japanese graduates from 25 global-skill development programs.

In the past 25 years, PJ has had pioneering leadership roles in the digital transformation of multiple industries including Pre-Press (Israeli-based Scitex Corp), Photography (Boston-based Leaf Technologies), Printing (Dutch-based Indigo Corp) and Advertising (Boston-based Engage Technologies)

Mark Stradling
Founder & Managing Director

Mark is a cognitive communication and visual training specialist with over 40 years global knowledge & experience. Before starting his own company, Mark was managing in the corporate world based in Europe and Asia in industries such as Textiles, Media, Publishing and Education.

As a ‘revitalised and recovering’ dyslexic, Mark often lends his enthusiasm and humour in ‘storytelling’ his view of the world at functions and seminars entitled ‘A Dyslexics View of a Visually Dyslexic World’.

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Arcanum Asia Pte Ltd

Arcanum are sales, marketing and training partners for the Sales Optimisation Tool, a dynamic methodology and concept that helps measure sales teams against critical key performance indicators, and ties sales team performance with business strategy.