Social Currency Is The New Events Crowd Puller

Premise

While organizing an event is rather straightforward however it’s the marketing of the event that is the biggest headache for event marketers as social media plays a huge part to the success of modern day events. Take this learning journey to get equipped with the know-how in integrating social media with the marketing activities of the event which results in an effective attendee engagement.

Description

Be empowered to develop a buzz-worthy event with easy to use tools along with a 6 steps formula in the planning process in a blended learning setting.

The Current Event Attendee Challenges

• Attendees are swarmed with too many activities/events to choose
• Poor attendance
• Budget constraints
• Programme quality

A hands-on participatory experience will equip you with digital content creation tools combined with a learning pedagogy benefits of the 6 steps formula will enable one to effectively use in the event marketing process.Coupled with case studies of successfully executed events, one will be able to adopt the tools learned in the next event project.

LEARNING OBJECTIVES

Evaluate the changes in the event marketing marketplace

Learn how to create content that triggers the decision of the attendee to attend the event.

Explain how attendee share and talk about the event way before the actual event.

Relate a systematic approach towards a positive attendee engagement and experience

Discuss the new rules of marketing and produce a persuasive marketing strategy.

Key Learnings

• You will learn how to use the 6 stepps to create a buzz worth event

• The future event landscape

• Pre-event publicity tips to generate buzz before the events.

• Post Event Engagement and building community.

• social currency checklist and roadmap for future usage.

Pre-requisites

For the FIRST onsite workshop:

1. Bring your laptop (best view platform) and audio earpiece
2. Ensure your laptop is fully charged and can last for at least 2 hours
3. Class will start on time and appreciate if you can come 10-15 minutes earlier to set up your wifi network access and laptop

Post-learning

You will be able to adopt the 6 STEPPS in your next event promotion.

Tags

Human Resources Public Relations Sales & Marketing Retail & Wholesale Department Stores Toy & Hobby Stores Grocery Stores

Topics and agenda

• 1. Digital On Boarding

  Digital On boarding | 15 Minutes

  Covers navigation, settings, mobile access, house rules and other relevant highlights

  Learning objectives

  To achieve a sense of comfort in our digitally-blended learning environment

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• 2. Getting To Know The Host And You

  Workshop | 15 Minutes

  Introducing the trainer and the attendees.

  Learning objectives

  Getting to know the host, you and everyone around you, Type in and click refresh button.

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• 3. What is Social Currency ?

  Workshop | 5 Minutes

  Understanding how social currency will play an impact in the attendance of the attendee for an event.

  Learning objectives

  Learn the methods to adapt and change the old way of event marketing thru social currency .

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• 4. Trigger

  Workshop | 15 Minutes

  A trigger may be defined as something that is rather simple to remember about your brand, idea or product, in order to make it maximally stick to one’s memory.

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• 5. Emotions

  Workshop | 10 Minutes

  Sharing stories or activities that attendees that resonate, care and believe, increases attendees interest

  Learning objectives

  how to use video, pictures to get attendees to be willing to share the contents of the event.

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• 6. Public

  Workshop | 15 Minutes

  People connect and become a member or community of people that is linked to a brand or business

  Learning objectives

  How to build communities and connect with the attendees.

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• 7. Practical Value

  Workshop | 10 Minutes

  receive from, and share with other people valuable information about the events.

  Learning objectives

  Learn what information that make attendees share.

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• 8. Stories

  Workshop | 10 Minutes

  Sharing stories that connects

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• 9. Takeaways

  Workshop | 10 Minutes

  Key take aways for the next event crowd puller event.

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• 10. Pre Event Engagement

  Workshop | 10 Minutes

  How to craft emails and marketing message that attract open rates and sign up

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• 11. Post Event Engagement

  Workshop | 10 Minutes

  Engaging attendees after the event plays an important part in ensuring repeat attendees .

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• 12. Bonus : Future Events Landscape

  Workshop | 10 Minutes

  Immersive event experiences will play a huge part in the future of events.

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Professionals

vivien hoe
Keynote Speakers Marketer | Asia Partner for JJ Delgado Masterclass Series|Event Marketer for techno

I am a Director of Happiness at Triple V, an event marketing company that brings in thought leaders in the area of digital transformation, digital marketing, business strategy for master class, forum, summits and keynote speaking.

I am an event speaker for conferences, company events & conduct workshops for SMEs, Social Enterprises and Associations

Topics which I speak include :

Engaging your customer starts with C
Creating insane engagement thru virtual summit
How to grow your webinar audience by 3x
How to use event technology to generate big data
The future of event , how to use AR, AI,VR in events experience.
Leverage the power of We chat in Your Next Campaign.

I have successfully event managed trained and coached numerous companies and business professionals in their M I C E programmes.

Results include:

- An oversea private school 5th-anniversary concert that was beam in 17 countries
- An MNC saving 30% of their event marketing budget in a regional summit
- A start up in generating leads through self-organised event with cost incurred

✔ How I can help you

- Train companies and association in our I D E A event marketing skills
- Provide B2B & B2C event management solutions
- Provide In Plant event managers for adhoc marketing duties.

✔ To learn more, contact me: askme@triplev.com.sg