Marketing LSRW
No schedules on the calendar
Who is it for
Learning level
Learner profile
Certification
Demonstrated and achieved validation of capabilities and
+ Successfully completed the program schedule
+ Received a passing or better results in all assessments
+ Contributed towards the learning for peers
+ Collaborated with peers in a global setting
Learning partners
"SIBAR owns the responsibilities of preparing young managers with global managerial capabilities to meet the new, fast-changing and challenging demands of Business Environment. The Institute assists graduates to grow the ability for quick and appropriate decision-making skills to maintain winning-edge performances in the industry"
Dr. Avadhoot Pol, Director
The School of Digital Media and Infocomm Technology (DMIT) is an academic faculty under Singapore Polytechnic (SP, 新加坡理工学院) , the first and largest polytechnic in Singapore.
SP was founded on 27 October 1954, as part of the Singapore government’s key initiatives to meet the manpower needs of the industry through providing a practical‐based curriculum to train
graduates in a range of different fields such as engineering, business studies, information technology etc.
Location
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145 Lorong Ah Soo #06-145, Hougang, SG, Singapore View Map
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Premise
Staying on top of global marketing trends, people and ideas are an important part of formulating successful sales solutions. But then so is effectively communicating them. We may be aware of what all is transpiring in the marketing domain but are we forming, sharing and discussing our opinions on it? Practicing to share, support and criticize relevant opinions can help us enhance both skills.
Description
Daily, ClickZ, Fortune, Forrester, Inc, Fortune, JustSell and other publications share opinions and perspectives on global sales & marketing topics such as product case studies, product positioning, pricing, promotion, market entry and consumer behavior. The possible impacts and or enhancements to our business solutions are explored.
Get set, you are part of a small, private online course with other global learners. Daily, in a video, audio, document or webpage format, the program facilitator shares a briefing - it could be a sales & marketing strategy, opinion, perspective, activity, business, deal, etc.
Your self-paced session begins by listening, watching, reading or reviewing the briefing of the day. Next, consider the related question and begin to formulate an opinion, discuss and debate it and then share it. DONE! This may happen as part of a global team, pair or as an individual.
Through this practice, we further develop and enhance our core communication skills. A communications facilitator is supporting our continuous enhancements in the core skills including Listening Speaking Reading Writing | LSRW
As we progress in our careers, positively communicating our opinion is a trait & skill that simply cannot be underestimated and it always needs to be practiced and developed.
Indeed PRACTICE does make perfect but relevant practice takes us to higher levels.
Key Learnings
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Developing & enhancing relevant communication skills related to the sales & marketing domain including Listening Speaking Reading Writing
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Creating and confidently sharing relevant opinions to proactively initiate & maintain business conversations and discussions
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Expanding and defending our opinions whilst positively criticizing others as part of enhancing our negotiation skills
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Proactively meeting with global professionals for relevant learning and personal discussions
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Staying updated on relevant trends and solutions by in-depth discussions using the best global sources
Pre-requisites
You must be a working professional in a sales, marketing, business development or corporate functional role. There are no restrictions on age but you should have the necessary band-with and time to participate in learning activities outside of the daily working schedule. This may possibly include weekends.
Format
Methodology
Learning stakeholder
Topics and agenda
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1. On boarding & Orientation
Social | 30 MinutesRegistration, welcoming, in-stream learner guide, ice-breaking, introductions, etc. Hit the ground running…
To become familiar with the agenda, learning methodology and navigation.
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2. Daily Briefing
Practice | 30 MinutesListen, watch, read & review the briefing of the day, consider a response to the related question
To go about quickly formulating and sharing an opinion
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3. Counter Opinion
Practice | 30 MinutesHaving reviewed various other opinions, now consider your counter response
To go about quickly formulating and sharing a counter opinion
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4. Defend and Debate
Practice | 30 MinutesCertainly, others may have a differing point of view, welcome it, appreciate and then defend and debate your opinion.
Based on given situations, formulating the best defence of your opinion.
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5. Conversations & Discussions
Meeting |Schedule a call or meeting with a buddy, have a conversation around a chosen briefing take the opportunity to learn more and develop a professional relationship.
Scheduling, managing and gaining from conversations and meetings
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6. Weekly Review
Webinar | 45 MinutesAttend a live webinar held by your facilitators to review the week’ discussions and respond to posted questions.
To maximize learnings and to clear any doubts
Professionals
I am a business transformation specialist for over 25 years, greatly enhanced the distribution channel and market share for various Japanese, Korean, American and Indian organizations, over 4,000 hours of sales & marketing training & facilitating at premier management institutes and for the Japanese employees of global Japanese companies, passionate about instructional design for skills development
CEO, Entrepreneur, Chief Architect Learning Circles
PJ is the Chief Architect of Learning Circles and creator of Wiztango.com a Digital Facilitation Technology Platform for Content Originators. He is an American with a global background as an entrepreneur in technology and education management.
In 2002, he founded and for fourteen years successfully managed an in-residence corporate university for Japanese employees of Hitachi Corp, Toshiba, Fujitsu, Yokogawa, Panasonic and 30 global Japanese corporations. The Singapore-based company achieved $8.9M revenue at its peak and had 1,000 Japanese graduates from 25 global-skill development programs.
In the past 25 years, PJ has had pioneering leadership roles in the digital transformation of multiple industries including Pre-Press (Israeli-based Scitex Corp), Photography (Boston-based Leaf Technologies), Printing (Dutch-based Indigo Corp) and Advertising (Boston-based Engage Technologies)
LSRW Facilitator
I have over 15 years of Business English & Soft skills training experience, Masters in Philosophy, Ph.D. in Black American literature, research associate at Indian Institute of Advanced Study for the use of ICT in the English language teaching, instructional course designer in both business & spoken English and an examiner at Cambridge ESOL
Magmasoft Pte Ltd
We work with a wide gamut of the learning supply chain including Subject Matter Experts (SME), Product Owners, Authors, Publishers, Training Providers, Corporate, Institutes and Schools.
Our growth business model and Learning Circle technology enables SMEs & Content Originators to build a scalable learning model by digitalizing your expertise and then assigning trainers, consultants or managers to facilitate digitally-blended training as a learning circle for employees, professionals or students to contextualize & apply learning, resulting in collective intelligence and ROI.