Global Marketing Foundations I
No schedules on the calendar
Who is it for
Learning level
Learner profile
Certification
Demonstrated and achieved validation of capabilities and
+ Successfully completed the program schedule
+ Received a passing or better results in all assessments
+ Contributed towards the learning for peers
+ Collaborated with peers in a global setting
Learning partners
"SIBAR owns the responsibilities of preparing young managers with global managerial capabilities to meet the new, fast-changing and challenging demands of Business Environment. The Institute assists graduates to grow the ability for quick and appropriate decision-making skills to maintain winning-edge performances in the industry"
Dr. Avadhoot Pol, Director
The School of Digital Media and Infocomm Technology (DMIT) is an academic faculty under Singapore Polytechnic (SP, 新加坡理工学院) , the first and largest polytechnic in Singapore.
SP was founded on 27 October 1954, as part of the Singapore government’s key initiatives to meet the manpower needs of the industry through providing a practical‐based curriculum to train
graduates in a range of different fields such as engineering, business studies, information technology etc.
Location
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145 Lorong Ah Soo #06-145, Hougang, SG, Singapore View Map
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Premise
Constantly, the market calls for innovation in products, processes & systems - it demands a radically different approach to product planning and marketing. People in nearly every role have a powerful influence on marketing strategy not just the sales and marketing managers. From a marketing perspective, are we prepared to make a long term strategic difference of the organization?
Description
The Global Marketing Foundation will facilitate in gaining the necessary knowledge and knowing tools & frameworks necessary for effective marketing decision making.
Understanding the relations – needs, wants, desire, value, transaction, product; marketing orientations and marketing mix (9 P’s) are the core concepts of global marketing that would serve as a concise foundation.
Concepts enhance our understanding of business phenomena and help us in our thinking process. It is in the application of concepts – the world of marketing practice is where we will excel.
Keeping up with case studies, supplementary readings and a broader set of resources would be necessary. Screen casts, social stream and business conversations would drive our virtual communication. There will certainly be many assignments and assessments to nail down the core concepts.
Collaborative learning along with learning partners from global Higher Education Institute will certainly deepen our engagement in the topics. Subject Matter & Industry Experts will collaborate with us on getting industry best practices and to connect real conditions with the core concepts.
Finally, there is an awesome opportunity to practice and enhance our global communication skills - LSRW | Listening, Speaking, Reading, Writing skills will be an important feature of the program.
Key Learnings
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Understanding the process of marketing management
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Appreciate the role of marketing in an global organization
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Understand what motivates a customer to buy a product or services
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Creating customer value and value maximization strategies
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Understand role of marketing for customer acquisition and retention
Pre-requisites
1. Communications capability TOEIC 500+
2. Work experience 2+ years in a functional corporate role such as HR, Finance, Sales, Marketing, Administration, Planning, Operations,etc.
3. Skills problem solving, teamwork, gathering & utilizing information
4. Aspirations "want to" become a global business leader
5. Passion loves to identify, conceptualize and tackle business challenges & opportunities
Format
Methodology
Learning stakeholder
Topics and agenda
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1. Introduction to The Key Concepts
Webinar |Marketing has several key concepts including Needs, Wants, Desire, Value, Transaction, Product, etc. There are also relations between the key concepts.
To learn the basic meanings of the key marketing concepts and their underlying relations to each other
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2. Introduction to Marketing Orientations
Webinar |Product oriented, market oriented, sales oriented, production oriented, etc are various orientations which Organizations are likely to choose.
how do we define an orientation, how does an organization choose an orientation, what are the pros and cons
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3. Introduction to The Marketing Mix | Basics
Webinar |Having a successful marketing mix means having the right product, sold at the right price in the right place using the most suitable promotion. These are the 4 Ps of Marketing.
How do we go about creating and evaluating the right marketing mix.
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4. Introduction to The Marketing Mix | Advance
Webinar |Besides the classic 4 Ps, People, Processes, Positioning, Packaging and Physical Evidence are an additional 3Ps or 5Ps to consider as part of the marketing mix.
To learn how the classic marketing concepts have been transformed by the the internet, social media, e-commerce, digital payment, mobile, etc.
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5. Social Debate & Discussions
Social |On specified themes, let us discuss and debate various aspects of the topic. For successful engagement, self-preparation on the topics is a necessity.
Having an opinion, sharing it, debating it and perhaps defending it. Appreciating others points of view.
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6. Wrap up & Review
Webinar |Review of the assignments and questions raised during the week. For your successful webinar, it is necessary to complete assignments and consume all resources.
Raising questions and getting them resolved. Sharing your opinions, ideas and initiating discussions.
Professionals
I am a person with strong interpersonal skills and have the ability to get along well with people. I enjoy challenges and looking for creative solutions to problems.
I believe in character values, vision and action. I am quick in learning from mistakes.
I am a business transformation specialist for over 25 years, greatly enhanced the distribution channel and market share for various Japanese, Korean, American and Indian organizations, over 4,000 hours of sales & marketing training & facilitating at premier management institutes and for the Japanese employees of global Japanese companies, passionate about instructional design for skills development
CEO, Entrepreneur, Chief Architect Learning Circles
PJ is the Chief Architect of Learning Circles and creator of Wiztango.com a Digital Facilitation Technology Platform for Content Originators. He is an American with a global background as an entrepreneur in technology and education management.
In 2002, he founded and for fourteen years successfully managed an in-residence corporate university for Japanese employees of Hitachi Corp, Toshiba, Fujitsu, Yokogawa, Panasonic and 30 global Japanese corporations. The Singapore-based company achieved $8.9M revenue at its peak and had 1,000 Japanese graduates from 25 global-skill development programs.
In the past 25 years, PJ has had pioneering leadership roles in the digital transformation of multiple industries including Pre-Press (Israeli-based Scitex Corp), Photography (Boston-based Leaf Technologies), Printing (Dutch-based Indigo Corp) and Advertising (Boston-based Engage Technologies)
Magmasoft Pte Ltd
We work with a wide gamut of the learning supply chain including Subject Matter Experts (SME), Product Owners, Authors, Publishers, Training Providers, Corporate, Institutes and Schools.
Our growth business model and Learning Circle technology enables SMEs & Content Originators to build a scalable learning model by digitalizing your expertise and then assigning trainers, consultants or managers to facilitate digitally-blended training as a learning circle for employees, professionals or students to contextualize & apply learning, resulting in collective intelligence and ROI.