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2017
Creating an Online Presence for Business Success
Free
Date and Time
Thu, Oct 19 2017 01:00 GMT -Wed, Nov 01 2017 13:00 GMT
Who is it for
Learning level
Learner profile
Location 1
Registered Learners
Premise
A strong and engaging presence on the internet is a key element for success in this digital age, be it for establishing the brand or for driving sales. But are companies, especially small businesses struggling due to lack of know-how & resources?
Come on-board to learn & practice what it takes to succeed in a today’s web centric world.
Description
This course will provide individuals and small/medium size companies an overview of the crucial elements for building and managing an online presence for their business.
The topics covered are -
• Crafting a Web Presence for Success (Make)
• Ensuring visibility on the internet (Market)
• Gaining Insights with Analytics (Measure)
Combined together, these give a holistic approach to creating and running a web presence that can underpin Sales and Marketing efforts for a commercial establishment.
Key Learnings
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Appreciate the key ingredients for a Web Presence that help increase Sales & Branding
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Appraise internet marketing methods suited to amplify online presence
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Use Web Analytics to track performance
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Creating webpages on own domain, Crafting content for marketing online, Using Google Analytics with live data
Pre-requisites
• Computer and internet usage knowledge
• Basic IT Skills – Windows, MS Powerpoint, Email, etc.
• Understanding of website components e.g. Domain Name, URL, Content, etc
• Awareness and user knowledge of Search Engines and Social Media
Format
Methodology
Learning stakeholder
Pre-learning
Get on-boarded to an E-Learning Platform that enables Blended Learning. Meet and network with like-minded individuals who are eager to learn about Web Presence & Online Marketing.
Post-learning
Be able to design and build an engaging online presence. Use appropriate digital marketing channels to drive sales; attract traffic; measure & analyze performance.
Topics and agenda
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1. On-boarding
Workshop | 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webIntroductions & Learning platform orientation.
Ice Breaker and get started on the wiztango e-learning platform.
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2. Online Presence, in a nutshell
Program | 1 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webOverview of Online Presence Management and Course Topics.
To set the context and walk through the topics.
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3. Identifying your Target Audience
Program | 1 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webIdentifying the target audience for your Online Presence.
Be able to define Buyer Personas to be targeted.
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4. Applying UX/UI principles in the Design
Program | 1 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webThe experience a visitor/user has while interacting and using your website – All about Website organization, Page Layouts, Aesthetics, Navigation, etc.
Understand and appreciate the key design elements when building a website.
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5. Getting Engagement & Conversions
Program | 1 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webThe role of content and importance of conversion focused design.
Understand what’s meant by engaging content. Create sample webpage layout having UX and conversion best practices.
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6. Selecting the Development Platform
Program | 1 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webOverview of Tools & Technology to create a web presence.
Select the technology best suited for your Web Presence.
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7. DIY: MAKE
Course | 3 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webSelf-create an Online Presence
Design & Develop an Online Presence
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8. Understanding Marketing trends
Program | 1 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webCustomer journeys and trends in Digital Marketing.
Understand the concept of multi-channel marketing.
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9. Ranking on Search Engines
Program | 2 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webAll about Paid and Organic Search Engine visibility.
Interpret what it takes to rank prominently on Search Engines.
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10. Reaching Out on Social Media
Program | 1 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webUsing Social Media networks as a means to reach out with your message.
Understand relevance of different Social Media Platforms and the ways to market on them.
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11. Leveraging Content for Marketing
Program | 1 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webA marketing approach that leverages value-add content to attract customers.
Discuss advantages of content & inbound marketing.
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12. DIY: MARKET
Course | 3 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webMarket your Online Presence using Content Marketing.
Create and use Content to market an Online Presence.
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13. Using Data to Gain Insights
Program | 1 HoursBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webHow to use data to track performance and gain insights.
State what type of insights can be gained from Web Analytics.
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14. Introduction to Google Analytics
Program | 1 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webOverview of the free Google Analytics Platform.
Understand the Google Analytics interface and areas of analysis.
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15. DIY: MEASURE
Course | 2 Hours 30 MinutesBy Azhar Katib, Founder Director at WebSell - Helping businesses gain visibility on the webGetting started with the Google Analytics platform.
Measure a website performance using Google Analytics.
Professionals
Founder Director at WebSell - Helping businesses gain visibility on the web
Web Strategist enabling SME's establish a visible Online Presence using Content & Inbound marketing methods.
Besides setting up Web Presence and executing Digital Marketing campaigns for companies, I also train and mentor Learners in the areas of Online Marketing and Web Design/Development.
Prior to this I have spent 18 years in the IT industry in managerial, consulting and technical roles with career stints in India, UK, UAE, Kuwait & Singapore.
Was responsible for implementation of Enterprise level Data Warehouse & Business Intelligence projects in large organizations.
My Core Competencies are in
* Lead Generation using - Search Engine (SEO, PPC) & Social Media Marketing
* Web Design & Web Analytics
* Project Management
* Domain knowledge of Transportation & Logistics, Retail & Banking industry
* Data Warehouse Architecture, Data Modeling & ETL Design
* Database Administration (ORACLE, MS SQL Server, DB2)
* Teradata suite of products
WebSell Solutions Pte Ltd
We are a Singapore based agency providing online marketing and web design services to SMEs and small businesses.
Enabling businesses with smart marketing methods that provide high ROI with long term benefits, we help build and manage the web presence of our clients that serves as a means to attract visitors and convert prospects to customers.
We are also provide training to corporate & individuals. As part of the Learning Circles initiative we hope to reach out to the community to impart skills & knowledge in our areas of expertise.